Market watch & test device recommendation december 2013

I’ve neglected my blog for a few months, but of course there is at least one update each quarter: the market watch. Looking at the numbers there are a few changes when compared to the previous quarter:

  • LG is making a big push at the cost of Sony, Huawei and HTC
  • Samsung is extending their marketshare even further
  • New iPhone 5S gives Apple a little bigger slice
  • Android 2.3 is officially gone now (except 1 prepaid model)
  • Blackberry has vanished from the Dutch consumer market (BB10 didn’t make it)
  • Windows Phone marketshare is completely based on Lumia 520 and Huwaei W1 phones and the question is how often apps are downloaded and used on these phones
  • Life becomes easier for developers: for almost the entire smartphone market just support iOS6+ and Android 4.x. Windows Phone might not be that interesting for earning money or reaching customers
  • Windows Phone marketshare remains low in the Dutch market which is odd when you look at the  German and UK market where Windows Phone is twice as big
  • Microsoft tablets are gaining marketshare due to clearing old surface stock for low prices and Asus making a push with full Windows 8.1 devices for a low price
  • Number of tablet manufactures is decreasing, Sony and the cheap Solara and Yarviks are gone
  • Asus is making a big leap with both Windows 8.1 and Android tablet devices
  • iOS remains stable due to new devices where Android is losing marketshare to Windows. Not the RT version but the full versions of Windows.

Based on the offerings from Dutch telecom providers and (online) shops the following market share prediction can be made for smartphones:



And for tablets:



And of course the third edition of the list with recommend test devices you should use a minimum to test their mobile apps on the different platforms. This list will be enhanced each quarter. This quarter there quit a few additions: the new Apple devices with 64bit processors, new Samsung devices and the Motorola Moto G which is prime example of a new trend: cheap devices with mid to high range specs.

Screen Shot 2013-12-25 at 1.41.52 PM